Alfred Newall has been working with natural materials to make honest furniture crafted with care from an early age. His appreciation and intricate understanding of craftsmanship and design have informed a collection of furniture which values the past and has a prominent place within contemporary interiors. 

Built on a love of utility as well as tradition, Alfred Newall pieces are a useful and beautiful addition to interiors. Furniture can be purchased online from signature collections or made to bespoke requirements. Customers have the opportunity to customise or commission furniture to suit their environment, adapting size or details – making each piece truly personal. We are inspired by old pieces, particularly from the Arts & Crafts movement, which often seem just as good – or better – than they did the day they were made.

Alfred trained at the Building Crafts College and then worked for Plain English Design, before setting up his own practice in London and East Sussex in 2010. All our pieces are made by a team of skilled craftsmen in the South Downs, using sustainably sourced wood and traditional processes. Our collections have quality at their core and are made to last a lifetime.

Our products change and evolve with time as we meet new audiences and develop new designs, but fundamentally, the processes have not changed. Furniture making will always be a pleasure for us, with practicality, beauty and longevity at the heart of what we do.



Our work honours the past and traditional techiniques whilst adapting pieces to fit the requirements of modern living. We will maintain a close relationship with our clients to ensure that our work adds lasting value to our clients’ homes.


Alfred works alongside a team of skilled craftsmen all with their own areas of expertise and meticulous attention to detail. Together they make and design beautiful, long lasting pieces of furniture.


Alfred and the team work collaboratively with clients from early site meetings until the final install.

Our team prides itself on our fine attention to detail. Visits to our workshop in the historic village of Alfriston are welcomed.